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Adapt and Survive: A Lesson from History in Positioning in the Computing Industry
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Adapt and Survive: A Lesson from History in Positioning in the Computing Industry
Sale Price:£5.99 Original Price:£8.00
Adapt and Survive: A Lesson from History in Positioning in the Computing Industry by Kevin Murrell explores the history of BCL, a British computing company founded in 1961. The book examines how BCL adapted over the years to stay relevant in the rapidly changing computing industry. Despite its efforts to evolve, the company struggled to keep up with the Y2K challenge in the 1990s. The book highlights the importance of strategic adaptation and positioning for surviving in emerging tech industries.
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